Headstand Media Bank of Hope

Dominican Republic Street Scene One of the things that Headstand Media decided to do to celebrate 2010 and “give back” for a good year of business growth, was to partner with Hope International and sponsor a “Bank of Hope” in the Dominican Republic. A Bank of Hope (Banco de Esperanza) is the basic loan product that Esperanza (Hope’s DR partner organization) offers to poor entrepreneurs in that country. What is a Bank of Hope? A Bank of Hope usually consists of 20-30 poor entrepreneurs, who are called associates, and who are almost always women. Associates typically all know each other and live in the same neighborhood. Each member of the bank has been approved by the rest of the associates, and each member commits to co-guarantee the loan of all the others. Since their own money is on the line, they take care to only permit responsible associates to join the bank. The banks are also organized into smaller subgroups of 5 people. Each group elects a group coordinator, who is responsible for collecting and counting the loan payment from the group and making the regular payment to the Banco de Esperanza loan officer. From the handful of coordinators, the whole bank elects a president and a secretary. This structure encourages responsibility and empowers women to become leaders within their communities. Typical meeting of the group of associates with a loan officer An Esperanza loan officer travels to their community to meet with the bank every 2 weeks. The meeting most often takes place in the home of one of the associates. The associates normally all live within walking distance of each other. It’s pretty common to see them carrying a plastic chair to the meeting so they’ll have somewhere to sit. During the biweekly meeting the associates make their loan payments. The loan officer has a strong relationship with the associates – he or she has trained each of them in basic financial and business skills before receiving their loan (for example: basics of marketing, budgeting, bookkeeping). The loan officer also has visited the home of each associate to get to know them better and assess their level of poverty. Who Does it Serve? Specifically, the Headstand Media Bank of Hope serves the community of Batey Baigua in the province of La Altagracia. This area is quite far into the countryside, more than an hour drive away from the nearest Esperanza branch office in La Romana. The community is a batey , which means it is a community on or near a sugarcane plantation. These types of communities are the poorest in the DR. To date the Headstand Media Bank of Hope has dispersed funds to 10 women with names like: Gladis S., Marcia B., Francisca P., Altagracia C., Marie A., Tomasina G., Gela P., Cecilia P., Zobeida P., and Madame B. We are honored to be helping these first 10 women and wish them every success in their endeavors. Headstand Media’s Involvement and Interest Headstand Media is honored to be partnering with “ Esperanza ” through Hope International . Our initial capital investment is funding this particular Bank of Hope, which will in turn make micro credit loans to the kinds of individuals, entrepreneurs and small businesses in the DR as described above. The goal and actual outcome of this type of micro-lending institution is to help people out of poverty by growing the local economy and lifting the standard of living not only for the associate, but for their family, village and town. We see this program as free market economics and entrepreneurship at its best and doing its highest good: alleviating poverty. What is attractive about this kind of innovative approach is that it is sustainable. It attempts to solve an economic problem through good stewardship, opportunity, creating wealth and growth for very poor people, rather than through short-term hand-out rescue aid that all too often creates an unhealthy dependency. Although there is a need and a place for aid, especially in cases of crisis and disaster (Haiti, Japan, Katrina), the answer to long term poverty is by creating opportunities to create wealth… including the very poor. Microcredit Management System Screen Tracking the Progress One way that Headstand Media will stay in touch with the Bank of Hope is through a web-based microcredit management system provided by Hope International and Esperanza (see the screen shot). This web portal allows us to track: Disbursement history Financial summary Clients report Business types Loan product We will post regular updates here on Blogstand as we learn more about the individuals whose lives are impacted by the Headstand Media Bank of Hope, and the stories of life transformation that we hope to be the result.

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Headstand Media Bank of Hope

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Headstand Media Wins Adobe Showcase Award

Headstand Media was recently honored by being selected to give a showcase presentation at the Adobe Enterprise Partner Community Days Conference in New Orleans, on March 22-23. Headstand’s Managing Director of Digital Strategy,  Steve Wilson attended the event and gave our presentation on the Adobe CQ5 Premier Restaurants Platform we designed and developed for Hyatt Corporation. The solution focused on: Delivering a platform that could deliver an entirely different look & feel for each premier restaurant brand while leveraging common templates and components. Reducing the time to launch new sites. Focus on design. Maintain strong Brand control and consistency. This was a juried showcase event where winners receive a number of marketing benefits and promotion opportunities with Adobe as they continue to integrate the CQ5 product suite into their fuller line of Customer Experience Management (CEM) products and services. Click on the image below to view the video of the presentation.  It is approximately 20 minutes long.

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Headstand Media Wins Adobe Showcase Award

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Youth for Christ Launches New Website, Chapter Sites

Youth for Christ is a Christian international youth ministry organization originally founded in the late 1940′s in the United States, that now serves young people around the world. Headstand Media connected with YFC/USA in 2009 for a couple days of digital and web media strategy sessions. Out of that experience, YFC was able to obtain funding for a massive digital and web strategy overhaul in 2010. The new site uses a content management system called Expression Engine, by EllisLab, built upon PHP, mySQL, Javascript, CSS and other open source technologies. Headstand Media began building the new YFC website in EE in July, and the site launched during the first week of December. In early 2011, YFC also launched new websites for 5 of its regional chapters in Denver, Hawaii, Central Ohio, Fort Wayne, and Peoria. Headstand Media helped YFC implement the web overhaul through high-level web and search strategy, and did the programming/production for the final product in Expression Engine. The end result was also built to be leveraged across YFC’s many chapter sites, a number of which in early 2011 have already launched. Visit yfc.net , and check out the new Denver , Hawaii , Central Ohio , Fort Wayne , and Peoria chapter sites.

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Youth for Christ Launches New Website, Chapter Sites

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Hyatt Regency New Orleans Launches New Website

Headstand Media is pleased to announce the launch of a brand new renovation website for Hyatt Corporation’s Hyatt Regency New Orleans hotel. Planned to open for business in later 2011, the Regency New Orleans was one of many entities devastated by Hurricane Katrina back in August of 2005. All 1,193 rooms were renovated, as well as 53 suites. The renovated 31-story hotel is being called one of the most significant hospitality developments to open in New Orleans in over a decade. Headstand Media provided its colleagues at Hyatt with a new web solution that could also be leveraged for other future renovations: a design and structure that doesn’t just boast beautiful aesthetics, but scalability as well. Content Management System The new site, designed and built by Headstand Media, uses Adobe CQ5 content management software to deliver an optimized experience for the hotel’s clients. The new Hyatt Regency New Orleans site represents Headstand’s third CQ5 project with Hyatt to date, along with Hyatt’s TusCa and Shor Premier Restaurants. Visit www.hyattregencyneworleans.com

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Hyatt Regency New Orleans Launches New Website

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Hyatt Corporation’s Shor Restaurants Launch New Website

Headstand Media is pleased to announce the launch of Hyatt Corporation’s new SHOR restaurants website. SHOR premier restaurants are featured in Hyatt Hotels’ Curaçao, Key West, and Clearwater properties. A new SHOR Waikiki location is also coming soon to Honolulu, Hawaii. SHOR is an American seafood grill that melds the best regional seafood with preparation methods that highlight the beauty of simple, fresh ingredients. Content Management System The new site, designed and built by Headstand Media, uses Adobe’s Day CQ5 Content Management software to deliver an optimized experience for the restaurant client’s while keeping the site’s maintenance costs in check with components that are leveraged across not only this set of mini-sites but other Hyatt premier restaurant sites as well. For example, the tabbed menu component allows the individual restaurant content manager to easily update their specific menus. Visit www.shorgrill.com

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Hyatt Corporation’s Shor Restaurants Launch New Website

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Nightstand 18 – Creating a Successful Informational Website

Kyle Williams – SEO Strategist Headstand Media resumes our Nightstand series on February 10, 2011. Kyle Williams will present on the process he follows when developing a content-driven web business. Broken down into five steps, this process covers the brainstorming phase through promotion and generating revenue. Less technical attendees can expect to leave the presentation with a process to follow when creating their own informational web business. More technical attendees will be able to take this process and immediately get started without the help of an outside consultant. A variety of topics will be touched on in this presentation including: search engine optimization, keyword analysis, WordPress development, hosting and revenue generation through advertising channels. About Kyle Williams Since 1997, Kyle has been creating content driven sites with a focus on revenue generation from advertising, and search engine traffic. What started as a hobby, selling strategy guides for a popular video game through the Amazon.com website, lead to the development and sale of Survive Outdoors, Inc., an informational portal on various wilderness survival topics. Additional informational websites Kyle has developed on his own or promoted include topics like gaming, shoes, dust mites, insects, military history and even a Flash based wedding dress creator. Traffic numbers for these projects range from hundreds to over 600,000 unique visitors a month. Please join us for Nightstand 18 We’d love to see many of our past friends and guests again, and we encourage you to pass on this invitation to others in the industry who would benefit from this presentation topic and networking event. RSVP by leaving a comment with your name and company or organization in the comment area below. NOTE: You must RSVP to be added to the attendee list at our building security desk! You will also be required to have a photo ID. Where and When? We are pleased to bring you Nightstand 18, an after hours educational and networking event to be held on Thursday evening, February 10, 2011 at 1 N. Wacker Dr., Suite 4000, Chicago, Illinois (photo ID Required). Informal networking begins at 6 PM, with food and beverages provided. Introductions begin at 7 PM followed by our featured presentation and informal discussion until about 8:30 PM. We’d love to have you join us! – Your friends at Headstand Media RSVP’d Attenders: Randal Birkey – Headstand Media Benjamin Nelson – Headstand Media Kyle Williams – Headstand Media Taylor Birkey – Headstand Media Megan Lee – Headstand Media Steve Wilson – Headstand Media Josef Gottlieb Kevin Dudey Jill Bremer – Jill Bremer Executive Coaching Ella Washburn James McDonald – Banana Phone Ashley Romano Joe O’Connor – O’Connor Design Works Gregg Glotzbach Ty Snouffer Steve Tanner – BevReview.com Joe Burns Daniel Pitariu Kathryn McBride – kathrynmcbride.com Becky Williams – Roundarch Brian Vaisnoras Roy Horras Kent Thompson – ActionWebApps.com Patrick Richards – Richards Patent Law Zee Bhimani – Sharp Bargains LLC Scott Wentworth – Wentworth Financial Communications Vince Cook- Leo Burnett Eric Goeken Donny Williams – donnyshawn.com John LaRue – www.ifcj.org Matt Bell – www.mattaboutmoney.com Greg Forst – Baltoro Jim & Mary Whitmer

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Nightstand 18 – Creating a Successful Informational Website

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What Are The Best Management Groups For My PPC Campaign?

Last week we met with a client concerning his Pay  Per Click managed account.  While reviewing his keywords for SEO, we looked at the keywords he was paying for.  To our surprise, he was paying top dollar for items that seemed just short of criminal.  While Naper Design has at times taken a stance against PPC campaigns, we do recognize the need for strong advertising management in professional settings.  Often the view has been that we are completely anti-PPC ads.  This would be a very incorrect interpretation of our core beliefs.  The problem we have are managed accounts that sell and bid for keywords that are unneeded or to expensive, selling to competing groups, and dishonest practices.  I should point out that there are PPC management groups out there that are honest and provide quality service, but when looking for an advertising group, it would be wise to check that the following keyword issues are not arising:

1. Paying For What You Don’t Have To

Our encounter last week began with a web design client of ours asking us to add some of his PPC keywords into his site.  This is perfectly common and highly encouraged.  The better the keyword score in the content, the lower the keyword will cost… (so use it…).  What surprised us was that the client was being charged for any and all variations of their own business name.   Even worse, they were being charged for their competitions business name.  Keywords are generally for prospective customers that don’t know the business that they are looking for, not for your assured clients that already know who you are.  Title tags should be used to make sure that your business name keeps you up top, but paying for a listing directly above your organic listing is absolutely ridiculous and highly dishonest by your marketing management team.  If you find that you are paying for your business name, it would be highly advised to demand an audit of clicks to that keyword and a refund for them.  In the future, I would also suggest ensuring that they are never added to a campaign.

-the only exception to this rule is for large companies that have scam sites attempting to take traffic, sadly, these still need title payment-

2. Wanted But Unneeded PPC Keywords

At what point are you happy with your position in the search engines?  There are arguments that say first on everything, and then there are those that say bottom of first page.  The debate on placement will continue to rage with no winners but several losers.  The problem is that it’s so case specific that nothing can be considered doctrine.  The only thing certain is that there is a point when the owner should feel comfortable in his organic, and comfortable in his Search Engine Marketing(SEM).  If a keyword cost $50.00/click, but you rank on the middle of Page 2, is it worth it to pay for a listing?  The hard answer is “probably not, but possibly maybe”. No one can say with absolute assurance that this keyword will inspire a client.  No one can say with any certainty that a client will not be born from someone clicking the add.  The point is to maximize the performance of your add campaign.  This requires sitting down with a calculator, a rank checking script ( We use Traffic Travis because the cartoon is cute), and weighing which keywords will pay for themselves and provide the best profits for the money spent.  This process should not be painless, and should not be quick.  This should be a process where both parties delve into the need of each keyword to make sure for effectiveness.  If this is something that is blown off or rushed by your advertisement representative, then I would suggest caution.  Nothing is worse than moving to quickly through a situation and purchasing something that wasn’t needed.  Proper management of your funds will lead to better returns on your investments.

3.Dishonest Practices

Most advertising management companies that you can meet face to face are going to be reputable.  There are a few out the who are not honest, but they often don’t survive a market based on the value of public image.  Most dishonest practices tend to come from Cold Calling representatives who either refuse to meet in person, or can’t because they live somewhere completely out of range.  It is highly suggested to conduct a simple Google search of a reps number as soon as you hear from them.  In this day and age of shared information, people are quick to report harassing calls from marketers, and more importantly, the ones that are selling a Scam.  While it’s true that not every company can be met with face to face, it is highly suggested to only teleconference with companies that have proven themselves to be reputable.  If you conduct a search and find nothing but complaints, it’s a good possibility that you will want to avoid their practices.  There are companies that have been spammed, and as much as we fight against these practices, the ultimate goal for you as a business owners is to safeguard your business.

Keep in mind, not every marketing company is suitable for your business.  Likewise, your business might not be suitable for the marketing agency.  Each agency has its strong-suits and they may differ from your company goals.  Come prepared with questions relevant to your business goals. After all, no matter how reputable, honest and effective the marketing company may be, if they don’t know your exact goals for the future, they will be unable to perform to peak performance.

For a list of trusted marketing agents, we suggest asking businesses that have been around for some time.  Ask them what companies they have worked with.  Study the trends in conversation.  Like all situations, if you stick with the winners, you’ll follow their path.

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